The largest branded space in Singapore to date to feature the most complete collection by Cassina, the Italian custodian of contemporary design, including pieces showcased locally for the first time such as the Hommage à Pierre Jeanneret Collection and Dress-Up! sofa
1 June 2021, Singapore – W. Atelier welcomes The Cassina Perspective in an exclusive partnership with Cassina, the illustrious and progressive high-end Italian design company, to distribute its collections in Singapore. A panorama of configurations for the home, created by a unique combination of modern icons and innovative products, can now be experienced at W. Atelier’s newly-revamped showroom that houses Cassina’s eclectic and complete range of living, dining and outdoor settings.
Largest Cassina Branded Space in Singapore
The Cassina Perspective is an expression of the best in contemporary design – avant-gardism, authenticity, excellence and the combination of technological capacity with skilled handcraftsmanship – born from the dialogue between the reissue of authentic design icons (Cassina I Maestri Collection), classic favourites and new innovations that form complete living, dining and outdoor atmospheres.
An approximate 300m2 area of W. Atelier’s flagship showroom at Henderson Road expresses this dialogue. The entire ground level of the showroom has been transformed into a Cassina branded space – the largest so far for the Italian company in Singapore.
In the space, diverse furniture pieces characterised by quality, excellence and a contemporary style coexist to form complete and welcoming settings that are suited to furnish all types of home environments.
Dining and outdoor settings at the new Cassina space at W. Atelier
Debut of New Collections
The Cassina collection at W. Atelier also includes pieces that are being introduced for the very first time in Singapore.
The iconic Hommage à Pierre Jeanneret Collection brings together and faithfully produces furniture designed by the architect Pierre Jeanneret for Chandigarh – he was in fact a key figure in the construction of this Indian city designed by Le Corbusier and considered the author of a great part of its furniture.
The Capitol Complex Office Chair, Capitol Complex Chair, Capitol Complex Armchair, Capitol Complex Table, Kangaroo armchair and Civil Bench are a manifestation of modern European ideals with the traditional Indian spirit. The woven cane seat and backrest within a wooden frame are characteristic elements that evoke this local spirit, just like the use of typical woods such as teak.
Hommage à Pierre Jeanneret Collection: Kangaroo armchair; Civil Bench
W. Atelier also reveals Dress-Up!, the first completely upholstered sofa by Italian designer Rodolfo Dordoni for Cassina. Visualised as a refined haute-couture project, Dress-Up! is characterised by elegant details that are reminiscent of dressmaking craftsmanship from the fashion world. His sophisticated design language also transcends to the outdoor space for a refined urban terrace setting with Sail Out, a versatile and functional modular sofa, and Dine Out which consists of stackable chairs, armchairs and a round table.
Mr Daniel Magg, General Manager at W. Atelier, shares, “Cassina and W. Atelier speak a shared design language of timelessness, elegance and innovation. Most brands in our portfolio each reflect a rich history of iconic furniture design, especially of modern classics, that is still relevant and valued today. Cassina is a company that not only embodies, but leads this philosophy. It displayed the foresight to acquire exclusive worldwide rights to produce masterpieces by acclaimed architects Le Corbusier, Pierre Jeanneret and Charlotte Perriand in 1964.”
“We have worked closely with Cassina to curate a scenery of various home settings that are emblematic of The Cassina Perspective. In this dedicated space, we hope that W. Atelier posits an ideal environment that supports the fullest expression of Cassina’s philosophy in Singapore so far.”
Mr Stefano Crea, Asia Pacific Commercial Director at Cassina, says, “W. Atelier shares a strong affinity with Cassina’s strategy to present complete interior settings through its 360 degree approach to the home. With its consolidated experience in the design industry, firm grasp on the retail sector and strong relations within the art and design community in Singapore, W. Atelier is a prestigious partner that will complement our unique design code. We hope that the collaboration will serve the growing interest in contemporary design for local homeowners and industry players.”
More than 90 years after its establishment, Cassina continues to represent new ways of living – creating complete and harmonious settings for each area of the home. This holistic yet eclectic approach defines Cassina’s stronghold as a pioneer in contemporary design today and its role in shaping the future of interiors in the years to come.