Singapore, 18 July 2025 — W. Atelier proudly announces the opening of its new showroom at 211 Henderson Road, a design destination that brings together a curated portfolio of internationally acclaimed furniture brands — Fritz Hansen, Vitra, and the newly introduced Ditre Italia, complemented by an in-house dining concept with natural wine specialists Revolution.
This new showroom consolidates W. Atelier’s offerings under one roof, following the closure of its previous Tan Boon Liat Building stores, and is located just steps away from its established premises at 201 Henderson Road. With this move, W. Atelier aims to deliver a seamless and inspiring experience to homeowners, architects, designers, and design enthusiasts alike.
A Fresh Vision for a Contemporary Showroom
“Our goal was to combine our showroom experience with a hospitality element to enrich the way people interact with design,” says Daniel Magg, General Manager of W. Atelier. “We’ve deliberately kept the interior architecture minimal to allow the furniture, lighting, and accessories to be the true focal point.”
This showroom exclusively focuses on loose furniture, lighting, and accessories, distinguishing it from W. Atelier’s main location, which features kitchen, wardrobe, and sanitary solutions. The result is a dedicated space where design can be experienced in its purest form.
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The Brands
Fritz Hansen
A pioneer of Danish design, Fritz Hansen is globally celebrated for its exceptional craftsmanship, timeless design, and sustainability-driven ethos. At 211 Henderson Road, Fritz Hansen takes on an elevated presence with a comprehensive showcase of its most iconic pieces — from Arne Jacobsen’s Grand Prix™ and Series 7™ chairs, to Poul Kjærholm’s PK22™ lounge chairs and PK80™ daybeds, as well as the elegant Table Series. A key highlight includes the exclusive 07:14 edition of the Series 7™ Chair, adding collectible value to the experience.
Fritz Hansen is not only showcased but also fully integrated within the Revolution restaurant, creating a sensory environment where design and gastronomy meet in a live setting.
Vitra
Swiss brand Vitra is known for shaping contemporary living and workspaces through innovative and enduring design. With an unmatched legacy of collaboration with design icons including Charles & Ray Eames, Verner Panton, Jean Prouvé, and Jasper Morrison, Vitra offers a rich mix of residential, office, and public space solutions. The dedicated Vitra space showcases celebrated pieces such as the Panton Chair and the La Chaise Lounge Chair, and the latest in agile workplace furniture, making it a comprehensive hub for both home and professional environments.
Ditre Italia
Joining the W. Atelier portfolio for the first time, Ditre Italia introduces the refined artistry of contemporary Italian living. Known for its sartorial craftsmanship, tailor-inspired upholstery, and subtle luxury, Ditre Italia offers a range of sofas, beds, armchairs, and modular seating systems that seamlessly blend minimalist design with sumptuous comfort. With an excellent balance of price and quality, Ditre Italia is positioned to make premium Italian design more accessible to a wider range of customers without compromising on style or quality.
“All our brands are exclusively available through W. Atelier,” says Magg. “Each brand brings a distinctive identity — Scandinavian elegance, Swiss innovation, and Italian sophistication — giving our clients the opportunity to explore diverse design languages in one convenient space.”
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A Long-Term Culinary Collaboration with Revolution
The integration of Revolution’s restaurant within the showroom reflects W. Atelier’s commitment to creating a truly immersive destination. Operated by Alvin Gho and Ian Lim, the team behind RVLT, Revolution offers a constantly evolving natural wine and dining experience.
The restaurant is furnished exclusively with Fritz Hansen designs, providing a tactile demonstration of how these iconic pieces elevate both hospitality and residential spaces. Featured prominently are:
- Grand Prix™ Chairs by Arne Jacobsen, offering sculptural comfort in the main dining area.
- Table Series, providing refined yet functional surfaces for communal dining.
“Revolution is our long-term F&B partner,” adds Magg. “They understand the values of craft and authenticity that define our brands. It’s more than a one-off partnership — it’s a natural synergy of good design, good food, and good wine.”
“We are thrilled to have found a new home at 211 Henderson Road — strategically located near our other showrooms,” says Gani Atmadiredja, Managing Director of W. Atelier. “This move allows us to present our brands cohesively, and to offer our customers a more accessible, inspiring, and complete experience.”
Showroom Address
211 Henderson Road, #01-04
Singapore 159552
Opening Hours:
Monday – Saturday: 10:30 AM – 7:00 PM
Closed on Sundays & Public Holidays
About W. Atelier
W. Atelier is Singapore’s leading destination for luxury home furnishings and bathroom solutions, proudly representing TOTO—Japan’s most trusted sanitaryware brand. With decades of expertise and a commitment to thoughtful design, W. Atelier curates timeless pieces that blend functionality with elegance. From premium bathroom fixtures to bespoke living and kitchen collections, W. Atelier continues to set the standard in design-forward living spaces across Singapore.
Find W. Atelier online at:
Website: http://www.watelier.com
Facebook: http://www.facebook.com/WAtelierSG
Instagram: http://www.instagram.com/WAtelier
For media enquiries, please contact:
Miacarla Ng
Email: miacarla.n@watelier.com
Tel: +65 9792 3182
Website: www.watelier.com
Merlynna Natasha
Email: merlynna.n@watelier.com
Tel: +65 6861 7366 (ext 272)
Website: www.watelier.com