Alvin Tjitrowirjo

Taken from the ancient language of Sanskrit, the word Toja, which means water, connotes fluidity, clarity and character.

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Indonesian-born product designer Alvin Tjitrowirjo has built a solid and respectable career over the last couple of years. He has distinguished himself from the rest by remaining truthful to the place from whence he came. His choice of materials and his involvement in the preservation of local heritage reflect his love and respect toward the Indonesian tradition. Beyond that, his breadth of work shows that design is more than mere ornamentation; that it can be an integral, interactive part of people’s lives.

The TOTO Toja series is yet another manifestation of Alvin Tjitrowirjo’s thoughtful and inspired take on good everyday design. We spoke to the designer to learn about the concept behind the series.

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