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W. Atelier Strengthens Its Online Presence With The Launch Of Its Brand-New E-Commerce Venture

1 October 2021, Singapore - After its successful journey into e-commerce ventures with popular platforms Shopee and Lazada, W.Atelier has answered the call of its customers to further increase its online repertoire and accessibility.

This comes in the form of an exciting new e-shop on W.Atelier’s website which features over 3,500 products from more than 10 international design brands on a single platform.  These include beautiful Italian-designed furniture, German-engineered kitchens, Scandinavian-created accessories, and Spanish-constructed lighting. With so many products and designers to browse from, W.Atelier’s website allows visitors to envision their ideal indoor and outdoor living, working, cooking or bathroom spaces effortlessly in the comforts of their abode. Offering the best brands under their belt, the unique and timeless designer pieces are made from premium materials, appealing to those looking for an emotional connection - an important aspect today as we spend more time at home.


With over 40 years of expertise in providing friendly advice and top recommendations to suit any customer’s style, be it classic, contemporary, or minimalistic. As one of Singapore’s leading home furnishings and accessories purveyor, the homegrown brand is thrilled to be pivoting its business to suit the preferences and buying habits of its customers.

“We acknowledge that our customers’ buying predilections and shopping habits have continued to change, especially during the pandemic. With more people working from and staying home, the availability of a digital alternative to window shopping is undeniable – and launching our own e-commerce platform was undeniably the next step for W.Atelier. Our customers are able to browse through an eclectic catalogue of pure quality pieces from some of our leading international brands and designs. We want to encourage as many as possible to be able to experience our range of delightful chairs, sofas, tables, home decor and home living accessories, to spruce up their living spaces. During the pandemic, the designers have continued to create, innovate, and launch which is very exciting for us”, shares Gani Atmadiredja, Managing Director of W. Atelier.


He continues, “As a brand who has been around since 1979, we understand that some customers still want to be able to enter our retail space and immerse, touch, feel, experience our products’ aesthetic values.  While of course they are still able to do this, many of our customers have told us that they would like W. Atelier to provide them with both options - one of our important philosophies has always been to provide them with the best service and exceed their highest expectations, which is what we have done. In addition, our single e-shop platform will encourage new generations to view the furnishings and accessories at their leisure in the comforts of their abode. We are extremely proud of this new e-commerce venture, and hope that our customers will find it beneficial and engaging with so many high-quality products to choose from.”


For starters, more than 1,000 of W. Atelier’s designs and brands will be available for purchase on the e-commerce platform.  This number will increase as more designs are available and also if W. Atelier customers have any special requests.  Some of the iconic designers on the platform include Arne Jacobsen, Antonio Citterio, Bodil Kjaer, Charles and Ray Eames, Charlotte Perriand, Gerrit Thomas Rietveld, Jaime Hayon, Jean Prouvé, Le Corbusier, Philippe Starck, Piero Lissoni, Poul Kjaerholm, Verner Panton, and Yabu Pushelberg.


And for those who are unsure of where to start in their quest for owning an exquisite piece of ‘art’ in their homes, W. Atelier’s experts are only a click or a chat away to provide advice on designs, materials, colours, feel and comfort.


For bathrooms, living area, kitchen and wardrobes, W. Atelier carries the following brands:

  • Artek

  • Binova

  • Cassina

  • Flokk

  • Fritz Hansen

  • Guzzini & Fontana

  • Karakter

  • Lasvit

  • Lema

  • Miton

  • Santa & Cole

  • Siematic

  • TOTO

  • Vitra