W. Atelier Presents Flokk: Modern Scandinavian Designs that Inspire Great Work
5 March 2019, Singapore – Flokk, the leading manufacturer of high-quality seating furniture in Europe, partners W. Atelier to launch their house of brands in Singapore. Based in Norway and known for their ergonomic and sustainable designs that are developed, produced and made in Europe, each of Flokk’s eight brands promises the finest quality, which can be seen at W. Atelier’s Henderson showroom where HÅG, RBM and RH are showcased exclusively.
Of the partnership with Flokk, Mr. Gani Atmadiredja, Managing Director of W. Atelier, shares: “As the largest manufacturer of seating furniture in Europe with eight brands and production units all across Europe, Flokk is a prominent company that we are proud to be their exclusive Retailer. We believe that Flokk’s commitment to quality and their inspiring designs will further define W. Atelier as a brand that makes every day living better.”
Shares Mr. Henrik Meltesen, General Manager Singapore and S.E. Asia of Flokk: “We are always looking to collaborate with brands to exchange ideas and value-add through working together. With W. Atelier, a strong and committed company that shares our philosophy in elegant and timeless design, we look forward to introducing Flokk to a wider market, and letting our designs transform any space they inhabit.”
Designed to Work
Giroflex, one of Flokk’s longest-standing brands, has been synonymous with expertise in ergonomic seating since 1872 and the invention of the first swivel chair with a suspension system in 1926. Together with HÅG, RH, BMA, Offecct, RBM, and Profim, Flokk’s house of brands are designed to perform, deeply human centered and highly sustainable. One of their swivel chairs is the only working chair in the world to bear the Swan Nordic eco-label – proof of Flokk’s focus on well-being, of both their customers and the environment.
HÅG – Celebrating Movement
Established as a seating icon for over 30 years, the HÅG Capsico is a world-renowned design object by Peter Opsvik and the only patented chair in the world due to its high-performing functionality. It is inspired by the horseback rider’s dynamic posture and the natural tendency of human beings to resist a static state. HÅG Capsico uses the unique HÅG in Balance® Technology for active sitting and encourages creative variations of sitting positions – both at home and at work.
RH – Designed for Human Performance
Known by ergonomics professionals, physiotherapists and other experts both in Sweden and abroad, RH is designed to create movement. The RH chair reduces inactivity and the negative consequences of the seated position while helping the user maintain an upright posture with their 2PPTM technology. They work closely with some of Sweden’s and Norway’s leading designers such as Veryday, StokkeAustad and Powerdesign, combining design and ergonomics to help the user perform better throughout the day.
RBM – Bringing Life to Rooms
Deeply entrenched in the traditions of Danish design, RBM espouses the philosophy of Scandinavian design ideals – minimalism and a fuss-free, simple style. RBM is designed for meeting and conference rooms, canteens, public places and open-plan offices and can easily complement the home environment, injecting an element of elegance and purpose to any space it is in. They have collaborated with some of Scandinavia’s foremost designers such as Tias Eckhoff, Stokke Austad, Grønlund Design and Form Us With Love.
“Try Before You Buy”
Flokk’s “Try Before You Buy” Campaign allows anyone to experience the benefits of HÅG and RH for themselves. For seven days at no charge, RH Logic, RH Mereo, HÅG Capisco, HÅG Capisco Puls and HÅG Sofi Mesh can be enjoyed in the comfort of the home before making the decision to invest in one. The rationale is simple: the experience of a Flokk chair is unparalleled.
As the leading chair specialist in Europe and with their eyes set on expanding far beyond the continent, Flokk stays at the forefront of delivering furniture perfection through the humble chair and elevates it such that it becomes so much more than that.
Link for more information on the “Try Before You Buy” Campaign: