Fritz Hansen Lounge Launches in Singapore

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Known for its clean, pure lines and high-quality craftsmanship of mid-century Danish furniture that is beloved worldwide, design giant Fritz Hansen brings its signature products to its new concept store in Singapore opened in partnership with local furniture purveyor W. Atelier

3 May 2019, Singapore – Fritz Hansen announces the grand opening of the Fritz Hansen Lounge in Tan Boon Liat Building, a lifestyle furniture hub of impeccable design and style. The 400 sqm space conceptualised by Spanish designer and long-time collaborator Jaime Hayon will feature the brand’s full range of luxury furniture including iconic pieces from the Classic Collection by renowned designers such as Arne Jacobsen, Poul Kjærholm, Hans J. Wegner and Piet Hein, and designs from the Contemporary Collection by modern designers such as Jaime Hayon, Cecilie Manz, Hiromichi Konno and Jehs+Laub. The new JH97 lounge chair by Jaime Hayon that was recently launched at Milan Design Week 2019 will also be available in store for the viewing and purchasing pleasure of eagle-eyed design aficionados, who are encouraged to hang out and relax in the new lifestyle-centric space.

Mr Hayon shares: “My idea for the Fritz Hansen store in Singapore was to bring a touch of cool Scandinavian air to tropical Singapore, providing a relaxing respite for customers coming in from outside.”

Intricate structures crafted in metal with whimsical patterns help create individual, cozy spaces while letting the environment breathe. These discreet capsules create scenes that can serve as an inspiration to interior designers, with custom-made elements and architectural components. A calm and elegant environment is achieved with the combination of pale terrazzo and light walls mixed with pops of colour and natural wood. Together with the soft textiles in curtains and carpets, the store’s interior nicely contrasts with industrial building in which it is housed.

The world is already well-acquainted with the iconic Egg™, the Swan™ and the Drop™ chairs by the legendary Arne Jacobsen, which will be showcased along with products from their furniture, lighting and accessories collections that complement and elevate any modern interior, ranging from office, commercial and hospitality. Having been at the Bukit Timah showroom for five years, the new store allows for more space to meet the rise in demand and changing preferences in the Asian market for strong luxury pieces that exude both timelessness and a cool, contemporary edge.

Of the grand opening, Mr. Gani Atmadiredja, Managing Director of W. Atelier, shares: “Following the launch of Fritz Hansen’s flagship store in 2014, the opening of the Fritz Hansen Lounge marks Fritz Hansen’s growing presence in the Asian market and makes space for even more cutting-edge products that derive from their illustrious list of leading international designers.”

Since 2011, Mr Hayon has been working with Fritz Hansen to come up with exquisite pieces such as the Plenum™ sofa and Analog™ table. The Fritz Hansen Lounge will be his first showroom in South East Asia. Speaking the same design language, Mr Hayon and Fritz Hansen create the perfect environment to showcase the unique Fritz Hansen experience in Singapore.

Known for its clean, pure lines and high-quality craftsmanship of mid-century Danish furniture that is beloved worldwide, design giant Fritz Hansen brings its signature products to its new concept store in Singapore opened in partnership with local furniture purveyor W. Atelier

About Fritz Hansen

Fritz Hansen™ is an exclusive brand founded in Denmark in 1872 with the mission to craft timeless design. Fritz Hansen is based in Denmark with showrooms around the world. The Fritz Hansen collection consists of world-famous classics and contemporary products. All made in collaboration with leading international designers such as Arne Jacobsen, Poul Kjærholm, Piero Lissoni, Kasper Salto, Jaime Hayon and more to come. They believe that a single piece of furniture can beautify an entire room or building and the mind of the people living or working there. They aim to design beautiful furniture without compromising on comfort. The Fritz Hansen vision to become a niche company in the absolute global elite in the field of design, luxury and lifestyle.

Showroom:
Tan Boon Liat Building
315 Outram Road, #13-08
Singapore 169074
Tel: +65 6270 8828

About W. Atelier

W. Atelier is a purveyor of luxury home furnishings and accessories in Singapore. This homegrown brand has a history dating back to 1979 when it was first established as the exclusive distributor of TOTO, a household name in sanitary ware and bathroom fixtures. W. Atelier enabled Singapore homeowners to experience innovative Japanese bathroom technology through signature TOTO products such as the Washlet, an electronic toilet seat with a water-cleansing system. Since 2010, W. Atelier rapidly expanded to include an international array of home furnishing products from Italian furniture to German kitchens and Scandinavian furnishings to Spanish lightings. With an eye for detail and design, W. Atelier prides itself as a curator of fine objects that are richly steeped in history and tradition yet timeless and elegant. As such, every addition to W. Atelier’s portfolio is carefully selected, making it possible for customers to own some of the most iconic products in design history – products that have shaped the very history of design and will continue to set trends in time to come, such as the Egg chair from Fritz Hansen.

The expansion of W. Atelier’s offerings from the bathroom to the rest of the home is borne of the Japanese philosophy of “Kaizen” or continuous improvement. In line with W. Atelier’s commitment to improvement and quality, every brand added to its portfolio is a recognised leader in its respective industry. Ultimately, the wide selection of products from W. Atelier provides consumers with the convenience of furnishing their homes from a single location. To date, W. Atelier proudly carries more than a dozen global brands for a variety of products that include bathroom suites, system kitchens, furniture, lighting, and accessories. By leveraging on over 30 years of experience and carrying such prominent brands, W. Atelier is the expert in providing friendly advice and top recommendations to suit any customer’s style, be it classic, contemporary or minimalistic.

Visit W. Atelier showrooms at:
Main Showroom:
201 Henderson Road, #01-01 and #03-01, Singapore 159545
Tel: +65 6270 8828 Fax: +65 6270 0020

Find W. Atelier online at:
Website: http://www.watelier.com
Facebook: http://www.facebook.com/WAtelierSG
Instagram: http://www.instagram.com/WAtelier

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Issued for and on behalf of W. Atelier Pte Ltd by Affluence Public Relations.

For media enquiries, please contact:
Miacarla Ng
W. Atelier
[email protected]
+65 9792 3182

Fateha Sulaiman
Affluence PR Pte Ltd
[email protected]
+65 9017 0235