FRITZ HANSEN – DROP AND ANALOG

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W. Atelier Brings Iconic Analog™ table and Drop™ chair to Singapore

Danish design scene continues to flourish in Singapore with launch of first Republic of Fritz Hansen flagship store

Singapore flagship store offers Jaime Hayon’s new classic and long-awaited reintroduction of Arne Jacobsen’s 1958 masterpiece

11 September 2014, Singapore – Danish design aficionados can now end the year on a high note; W. Atelier is spoiling everyone with exciting double treats at the first ever Republic of Fritz Hansen flagship store in Singapore that will offer luxury pieces, both classics and newer designs, from the Danish furniture icon. Partnering with W. Atelier, the store, to be launched on September 18, will offer the cutting-edge, contemporary style and high-quality craftsmanship the brand is known for worldwide. Those who have waited since Salone Internazionale del Mobile 2014 will finally be able to get their hands on Jaime Hayon’s Analog™ table – the clean, organic piece launched this April in Milan – and Arne Jacobsen’s iconic Drop™, a chair made by Arne Jacobsen in 1958 for the legendary SAS Royal Hotel in Copenhagen along with the Swan™ and the Egg™, but never put into standard production, until now.

(Egg Chair)


            

(Swan Chair)

 

While the pieces are a generation apart from each other, a line of beauty is a line of beauty, and each of them highlights an organic form and clean sensibility that has made Danish furniture so beloved around the world, and ensures the Analog and the Drop will merge well into contemporary interiors, outliving trends and cherished for years.

The Drop may be more than half a century old since it was first designed, but it is nobody’s grandfather. The Republic of Fritz Hansen has made it available in moulded plastic in a range of contemporary colours, in addition to the original design of pliable, upholstered foam. The latter is also available in textile and leather versions.

(Drop Chair and Analog Table)

            

The Analog too is versatile enough for almost all work, play and living spaces. Like Hayon’s previous creations for Fritz Hansen – the FAVN™ sofa (2011) and easy chair and footstool Ro™ (2013), all already modern classics – the Analog is simple, with beautifully crafted lines and a shape that encourages community and engagement between people. This is not a table that seats two; it comes in four-, six- or eight-person versions.

            

With hardly a home, office or museum’s contemporary product collection without an item from Fritz Hansen, mid-century Danish furniture from the 142-year old company is adored worldwide for its high-quality craftsmanship and sleek sensibilities emphasising the purity of material, form or purpose. The Republic of Fritz Hansen flagship store in Singapore fuels the nation’s love for fresh, uncluttered Scandinavian design, and brings with it the brand’s 20th century design heritage with modern classics like the Ro™ easy chair and foot stool by Jaime Hayon, Essay™ table by Cecilie Manz, RIN™ chair by Hiromichi Konno and Space™ chair by Jehs+Laub.

Essay table with chairs

Essay in walnut

RIN Chair