Step Into the All-new House of W. Atelier at Bukit Timah

Republic of Fritz Hansen & SieMatic Flagships at the House of W. Atelier W. Atelier’s latest partnership with My Turn To Host announced

24 November 2017, Singapore – Following the grand opening of their Henderson Showroom, W. Atelier reopens the doors of the Bukit Timah Showroom to unveil the all-new House of W. Atelier.

“W. Atelier is growing Bigger and Better as we said we would earlier this year and what an exciting year it has been with the launch of the Henderson Showroom and the rapid expansion of our portfolio. The opening of the House of W. Atelier reinforces our longstanding commitment to providing the best in premium home furnishings from around the world to our customers right here in Singapore. We want to immerse our customers in a luxury experience that can be theirs to own at home,” says Gani Atmadiredja, Managing Director of W. Atelier.

The House of W. Atelier has been designed to replicate the actual layout of a house and is also home to the new flagships for Republic of Fritz Hansen and SieMatic. Representing these two brands at the opening are Dario Reicherl (CEO Asia & Middle East, Fritz Hansen) and Matthias Weiss (Export Sales Director, SieMatic). Also making a special appearance is Nina Maso, joint founder and publisher of Santa & Cole.

Republic of Fritz Hansen Flagship

The partnership between W. Atelier and Danish furniture design company, Republic of Fritz Hansen, grows only stronger with the opening of this new flagship that continues to provide customers with world famous classics and contemporary products within furniture, lighting and accessories. One can’t help but notice the Fritz Hansen chairs neatly arranged in a row on either side of the front entrance of the Bukit Timah showroom. From the classic Egg chair to the best-selling Series 7 by Arnie Jacobsen of which the latest edition sees the iconic chair dressed in velvet (pictured above), there is no doubt that W. Atelier promises the largest and latest range of Fritz Hansen products available in Singapore.

SieMatic Flagship

As with any home, the kitchen cannot be overlooked. The Bukit Timah showroom also houses the flagship store for SieMatic, a premium and award-winning kitchen brand from Germany. With three unique design themes – Classic (pictured above), Pure and Urban – each style collection sets the stage for its own contemporary life philosophy, expressed not only through furniture design and choice of colours and materials, but also in the overall room planning concepts in order to reflect the lifestyle of the owner.

The exceptional kitchens by SieMatic add to the allure of W. Atelier’s latest partnership with My Turn To Host (MYTH), a holistic culinary studio that imparts the art of cooking, baking and hospitality. This partnership will serve to empower and benefit customers of W. Atelier through various workshops and activities that will be conducted by MYTH exclusively at W. Atelier showrooms.

A Place Like Home

Across the threshold of the showroom, the House of W. Atelier shines all the more brightly as the doors open to reveal even more impressive living spaces. Walking through the showroom enables guests to picture how their own homes could be: a study with lush greens suspended overhead and elegant shelves by Lema; a bedroom with a vast walk-in wardrobe; playful lighting with the Lollipop pendant lamps by Lasvit; a Zanotta Tweed table coupled with opulent chandeliers, Neverending Glory by Lasvit (pictured above); cosy lighting with the Cestita table lamp by Santa & Cole.

From the furniture selection to lighting and the pastel hues of the wall to the wooden flooring, W. Atelier has carefully curated every element in the House of W. Atelier to ensure it is the epitome of comfort and luxury; yet still enabling visitors who step foot into the House of W. Atelier to be enveloped in the familiar warmth of home.

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