FRITZ HANSEN – INDESIGN

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On-the-spot Dressing of Egg Chair at Singapore Indesign 2014

Live demonstration of Danish craftsman hand sewing iconic Egg chair with unique fabric from Kvadrat/Raf Simons collection

All proceeds from sale of finished, one-of-a-kind chair will go to charity

1 October 2014, Singapore – Among the designer showcases, special guest workshops, product installations and celebratory parties at Singapore Indesign 2014 on 4 October is something special: an 8-hour live demonstration from a virtuoso craftsman, hand sewing one of the most recognisable pieces in modern design history. The piece in question is Arne Jacobsen’s artistic masterwork, the Egg chair, and the man Hans Mannerhagen, one of Republic of Fritz Hansen’s Danish master furniture artisans. On that day, he will demonstrate something very rarely seen: the on-the-spot making of an Egg chair. This is extra special because the craftsman will be using ‘Sonar 2′, a unique fabric collection that is a collaboration between leading European textile brand Kvadrat and celebrated fashion designer Raf Simons, who is currently creative director at Dior.

Visitors of Singapore Indesign 2014 are able to drop by at the Republic of Fritz Hansen flagship store on 4 October any time between 10 am to 6 pm to marvel at Mannerhagen’s skill and experience. They will also be treated to freshly baked cookies right in the W. Atelier showroom, as well as get the chance to win limited editions of Republic of Fritz Hansen mouse pads. The exclusive event is part of Singapore Indesign 2014, which brings together more than 100 of the brightest brands in the country’s design landscape in a series of talks, workshops, installations, live demonstrations and interactions.

Gani Atmadiredja, Managing Director of W. Atelier, which partners Republic of Fritz Hansen in bringing the best of Danish furniture design to Singapore, comments: “On that day in our showroom we will have the creative spirits of Arne Jacobsen, Kvadrat and Raf Simons meeting, brought to life in the hands of an original craftsman. The finished Egg chair will be the only one of its kind in existence. This will truly be a special occasion, a rare chance to see such a classic chair that everyone knows, to watch it being made before your eyes.”

Simons’ winning sense of style will light up the interiors of the lucky person who brings the unique chair home. After the Singapore Indesign event, the finished Egg chair will remain in the showroom until end October, when it will be open to the public for purchase at $30,000 (before GST). All proceeds from the sale of this exceptional creation will go to the charity organisation of choice.

The live demonstration will take place on 4 October 2014 from 10 am to 6 pm at Level 1, 75 Bukit Timah Road. Visitors to the W. Atelier showroom as part of Singapore Indesign 2014 will enjoy exclusive offers on selected brands under W. Atelier, valid only on 4 October 2014.

On-the-spot Dressing of Egg Chair at Singapore Indesign 2014 Live demonstration of Danish craftsman hand sewing iconic Egg chair with unique fabric from Kvadrat/Raf Simons collection All proceeds from sale of finished, one-of-a-kind chair will go to charity