W. ATELIER – PRESENTS KASTHALL

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Premier European Designer Rugs Brand

 

Exciting Swedish floor covering collection featuring original hand

tufted contemporary rug designs by Maja Johansson now available in

Singapore

10 March 2016, Singapore – Swedish designer rugs brand Kasthall is now available at the W. Atelier showroom. A showstopper in designer rugs in Europe, Kasthall’s collections boast finely hand tufted rugs in unique designs that will complement a broad range of lifestyle and decor needs. Kasthall always works closely with gifted craftsmen and technical talents – from former chief designer Gunilla Lagerhem Ullberg who passed away in December 2015, to newly appointed creative design adviser and famed Swedish architect, Ola Rune – to maintain its reputation of delivering on trend floor covering solutions.

With over 125 years of experience, Kasthall has developed a unique craftsmanship that ensures its carpets take their rightful place in virtually any room and setting – from private homes and public furnishings to exhibitions around the world. Through Ola’s keen eye for product and architectural design, and extensive knowledge of the textile industry, Kasthall continues to push the boundaries forward, creating new unexpected design statements that will raise the profile of W. Atelier’s impressive offerings. Kasthall uses only the finest natural hard-wearing yarn – pure wool and linen – sourced from its network of leading suppliers. Its rugs are characterised by their special shades with natural sheen, particular fabrics with specific feel, and one-of-a-kind designs. Kasthall has also served important international customers, such as wealthy members from the Royal Palace in Stockholm, Google, fashion houses Chanel and Dior, Hotel Nobis, and exclusive private homes all over the world.

“Kasthall is a world leader in its field. Its carpets brim with a refreshingly modern appeal that will transform any interior into the most unexpected living space. W. Atelier is excited to introduce Kasthall in Singapore, making its contemporary yet timeless style of carpets available to design-savvy customers who know how to appreciate the finer things in life. Kasthall shall not only be an innovator of stunning rug designs, but also a trendsetter for the local market.” says Mr Gani Atmadiredja, Managing Director of W. Atelier.

On the forefront of trending designs, Kasthall has debuted the Archipelago 2016 collection. The team behind the unique collection drew inspiration from a sojourn in London, and saw it as a tribute to Gunilla as it was her last project before she departed. Archipelago rugs will artistically display vivid tones of Sweden’s iridescent landscape during its spring and fall seasons, through beautiful sketches in resplendent watercolour style. They will be launched in two models – Archipelago March, a light coloured rug inspired by cool spring; and Archipelago November, a darker coloured rug reminiscent of a golden autumn day. Finely hand tufted with 100% natural wool and linen, and finished with shimmery lurex details, Archipelago 2016 is designed to capture the attention and interest of modern and sophisticated customers.

Classic hand printed carpets, a work of art between Gunilla and Maja, are also among the repertoire of Kasthall’s awe-inspiring new year offerings.