W. ATELIER – GSS AND WEBSITE

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The W. Atelier Great Sale and New Website

30% off storewide from Living section

Brand new website offers Singapore’s most comprehensive and practical

kitchen planning section

03 June 2014, Singapore – W. Atelier is out to set homeowners’ hearts aflutter with generous discounts on their furniture, lighting and home accessories ranges. The premium bath, kitchen and furniture studio springs a great sale this 30 May to 27 July with new and iconic designs added. A whopping 30% off existing stock of NOVAMOBILI products, Vertigo Bird lights, Delightfull, Lightyears and Dr Vranjes home fragrances will be thrilling news for fans of the exclusive brands carried by W. Atelier. The sale includes a massive 50% off existing showroom furniture and NOVAMOBILI and Vertigo Bird lights showroom display units.

Landing page of W. Atelier’s sleek new website

To coincide with the event, the company is launching a fresh new web presence at www.watelier.com/old-site. Boasting a high level of precision in presenting product specifications, features and pictures, the site offers Singapore’s most comprehensive and detailed online kitchen planning section. With a mind-boggling array of offerings in the kitchen section, all complete with pictures, explanations, specifications, colour selections and special features, wandering through the website alone is an educational experience for both industry experts and amateurs alike.

Take for example going under ‘Doors’ in ‘Material Selection’. Clicking on any one of the options offered opens a page of detailed explanations of the materials used, coats, surfaces, edges and special features unique to that material.

Real kitchens and concepts built provide inspiration for homeowners

Homeowners can formulate their own specific requirements and make educated decisions in planning and organising; while developers, architects, and interior designers are able to use the drawings, pictures and specifications in pitches and proposals. All brand partners are featured on the site so users have their options fully maximised. In addition, real kitchens and concepts built in Singapore, Malaysia, Indonesia and China are shown, so if nothing else, browsing through the site provides inspiration for both homeowners and businesses.

More inspiration comes from the Living section, which shows off W. Atelier’s wide range of furniture, lighting and home accessories from premium international powerhouses including en&is, Fritz Hansen and Lightyears; while the Bathroom section, boasting the widest selection of sanitary ware, bathroom fittings and accessories by premium brand TOTO, enables users to print out the specific product they want, complete with technical drawings and dimensions.

The sanitary section of the website boasts the widest range of products from premium brand TOTO

Managing Director, Gani Atmadiredja, explains why they decided to make so much information about their products available online, publicly: “We are confident of our product offering, and at the same time have always prided ourselves on our transparency. So many people start renovation while being left in the dark about just what it is they are paying for. We wanted to make sure people were aware of their options, and get the kitchen or bathroom that really speaks to them.”

Like its products, the sleek and clean new website is sophisticated, well-designed and highly functional. W. Atelier remains coolly assured of the quality and exclusivity of its products, while being committed to the people who would be living, working and playing amongst them.

The W. Atelier Great Sale runs from 30 May to 27 July 2014.

Living

Enjoy a 30% off existing stock of NOVAMOBILI products, Vertigo Bird lights, Delightfull, Lightyears and Dr Vranjes home fragrances.

Enjoy a 50% off existing showroom furniture and NOVAMOBILI and Vertigo Bird lights showroom display units.

A Vertigo Bird Table Lamp is yours with a minimum purchase of $15,000 nett and above.

Kitchen

Take home the KitchenAid food mixer worth $799 (with a minimum purchase of $30,000 nett and above on TOTO Kitchen or Störmer German Kitchen).

Bathrom

Enhance your bathroom experience with a handy TOTO EcoWasher + Dr Vranjes ARIA home fragrances (500ml) with a minimum purchase of $10,000 nett and above on TOTO products. Or, receive a handy TOTO EcoWasher with a minimum purchase of $5,000 nett and above.