NOVAMOBILI – THE WAVE WALL SYSTEM

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19 March 2013

The WAVE design revolutionises the rigid minimalism of contemporary furniture, with the shelf creating a sinuous line which crosses through the storage units.

Based on four curved elements that interact with the other components of the NOVAMOBILI system, WAVE designs the widest range of furniture solutions, with remarkable ease and versatility.

An idea that surpasses the conventional geometric rigidity of the living area, introducing the dynamism of curved lines, in all their infinite variations.

WAVE is inspired by the best of Italian graphics and design culture, as a distinguishing feature in the whole living area.

The modular shelf allows different solutions to be designed, combining straight and curved sections, and the exclusive Z-shaped curved module allows a single soft and fluid line to be traced at different heights.

The WAVE will be showcased in Europe at the Salone Internazionale Del Mobile 2013 (International Furniture Fair 2013) held in Milan, Italy from 9 – 14 April.

However, Novamobili is happy to announce that Singapore will showcase the very first WAVE wall system at its flagship store at W. Atelier Pte Ltd, Level One, 75 Bukit Timah Road, even before anyone has set their eyes on it. We are sure that the WAVE system will generate waves of excitement and enthusiasm here.

“The Wave is a new design approach and concept that we hope to share with Singapore, much earlier than any other markets, as we see huge retail potential here. Allowing the flagship store in Singapore to present the WAVE even before it is showcased at Salone Del Mobile demonstrates clearly Novamobili SpA’s confidence and commitment to this market,” said Dario Reicherl, Director APAC of Novamobili SpA.

Please refer to this Youtube Video for more inspiration of the WAVE: http://www.youtube.com/watch?v=fzR1gx8x_38

To find out more about Novamobili, visit the showroom at W. Atelier Pte Ltd, Level One, 75 Bukit Timah Road or at www.novamobili.sg