FRITZ HANSEN – SERIES 7 60TH ANNIVERSARY PROMOTION
W. Atelier Celebrates 60th Anniversary of Fritz Hansen Series 7TM
Limited 60th anniversary edition of the iconic Series 7TM chair only available in 2015
Special promotions of EggTM chair at S$6,888 and
all classic Arne Jacobsen designs at 30% off
3 March 2015, Singapore – The Republic of Fritz Hansen’s Series 7TM marks its diamond jubilee in 2015, and W. Atelier is in a celebratory mood. It will showcase both anniversary models of the classic chair at a party to honour the occasion, complete with special promotions and showcases.
The two special editions of the iconic stackable chair were made as tribute to the 60th birthday of the Series 7TM. Only available this year, the exclusive, limited-edition jubilee models make a fetching couple: a handsome masculine edition with a dark blue lacquer shell and powder-coated burnished legs and a feminine version dressed in pale pink lacquer with 24-karat gold-plated legs. A contrast in materials and colour yet they come together like any good marriage to complement each other.
Designed by Arne Jacobsen and first launched in 1955, the Series 7TM remains by far the most sold chair in the history of Fritz Hansen and perhaps also in furniture history. An exercise in the perfection of shape, it is a further development of Jacobsen’s earlier work, the AntTM chair.
To mark the anniversary, W. Atelier is holding a party on 6 March 2015. It will introduce a special price of $6,888 (RRP $10,415) for the Republic of Fritz Hansen EggTM chair in red Tonus 130. Additionally, a special 30% discount is offered for all classic Fritz Hansen furniture designed by Arne Jacobsen.
The informal gathering cum networking event for architects and interior designers will host a showcase of the 60th anniversary special editions of the Series 7TM. In addition, W. Atelier will also be bringing in first editions of the Series 7TM as well as AntTM chairs. An unusual opportunity to view rare editions of furniture pieces with important histories, the event will also feature an Arne Jacobsen and Fritz Hansen expert who will answer questions on the vintage chairs on show.
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Republic of Fritz Hansen Special Showroom Hours
To cater to customers and guests who would like to view the chairs, W. Atelier will extend the 60th anniversary showroom promotions with special hours on 7 March 2015 from 10.00 am to 10.00 pm and on 8 March from 10.00 am to 6.00 pm. Refreshments will be served to continue the celebratory mood over that weekend.